Getting electric vehicle drivers to use your charging points isn't just about having them; you've got to shout about it. Here are our tips to making them easy to find, smooth to use, and a pleasure to return to.

As more people seek rural getaways, these charming spots need to boost their appeal with EV charging, ensuring electric vehicle drivers can explore off-the-beaten-path destinations without a hitch.
Rural holiday destinations are seeing a noticeable rise in visitor numbers as more people seek escapes off the beaten path.
But with the growth in electric vehicle (EV) use, these remote spots face a new kind of challenge—charging infrastructure just can't keep up with demand yet. Installing EV charging stations in rural areas is essential to keeping these destinations accessible and attractive to a broader range of travellers.
Holidaymakers driving electric vehicles need reliable charging options when planning visits to countryside retreats or small villages.
Without on-site or nearby charging facilities, even the most scenic and welcoming spots risk being overlooked. Forward-thinking destination managers are recognising this need and are starting to invest accordingly.
Reliable EV charging supports the journey for electric vehicle users, making remote areas reachable and attractive. Sustainable travel options are now a core expectation, and well-placed chargers help rural destinations meet this demand.
EV drivers require accessible charging options to confidently visit rural holiday destinations. Limited or no charging stations can deter travellers who fear running out of battery far from urban centres.
Destinations that invest in charging points open their doors to visitors who use electric vehicles, reducing anxiety over long-distance trips and return journeys.
Location is crucial: charging stations placed near accommodation, attractions, or eateries add convenience.
Key benefits include:
Many rural areas rely on natural beauty and outdoor activities, so minimising environmental impact should be a priority.
EV charging encourages tourists to use vehicles with lower emissions, helping to protect unspoilt environments. This commitment demonstrates environmental responsibility, enhancing the reputation of the destination with eco-conscious travellers.
Local businesses can also benefit by installing solar-powered or renewable energy-supported chargers, further reducing carbon output.
Remote destinations have a tough time standing out when compared to cities or places you can just drive to without thinking. But when you add accessible EV charging? Suddenly, these out-of-the-way spots aren't just hidden gems—they're actually practical stops for road trippers who want something different.
Imagine highlighting charging stations in travel brochures or on route-planning apps. Now, these rural places can slide right into popular itineraries, instead of being skipped over.
That shift can help spread visitors around, so everyone's not piling into the same crowded hotspots. Maybe that's wishful thinking, but it seems promising.
There's also the potential for partnerships—think tour operators, local hotels, even town councils getting in on the action. This kind of collaboration can really boost the profile of smaller communities.
When it's easier and more convenient, people are more likely to visit and hopefully, even come back for more.