July 9, 2025
Case Study: Empowering Sustainable Tourism at Morfan in Newport, Pembrokeshire

Morfan, a charming holiday rental in Newport, Pembrokeshire, partnered with voltshare to install an EV charger, enhancing guest experience and supporting sustainable tourism.

Tucked away within the Pembrokeshire Coast National Park, Newport is a picturesque town known for its stunning sea views, golden beaches, and lively local community. As eco-conscious travel continues to rise in popularity, holiday rental owners across Wales are seeking ways to attract guests who value sustainability. One such forward-thinking property owner recently took a significant step in this direction by installing an electric vehicle (EV) charger at their holiday home, Morfan, located just a stone’s throw from Newport’s picturesque bay.

In this case study, we explore the journey of the installation, the impact it’s already having on guest experience, and how a collaborative approach between the property owner, voltshare, and their partners turned a technical upgrade into a seamless, guest-friendly amenity.

About Morfan

Morfan is a stunning holiday cottage in Newport, Pembrokeshire—a destination celebrated for its unspoiled beaches, rugged coastal trails, and thriving wildlife. With the Preseli Hills as a dramatic backdrop and the serene waters of Newport Bay at its doorstep, Morfan offers guests the perfect blend of relaxation and adventure. The property is popular with families, outdoor enthusiasts, and increasingly, with EV owners seeking convenient charging options while exploring the region.

A Character Property in Newport

The Drive for Sustainability

Sustainable tourism is more than a trend in Pembrokeshire—it’s a necessity. The area’s natural beauty and protected status mean that both locals and visitors are keen to minimise their environmental footprint. Recognising this, Morfan’s owner, Andrew decided to install an EV charger, supporting green travel and ensuring their property remains attractive to the growing number of electric car drivers.

The Installation Process

The installation at Morfan was completed just in time for the busy Easter holiday season. The process was, by and large, straightforward. The main technical requirement involved running cables around a sun-room and along the front of the property—a task that voltshare’s trusted installer handled with efficiency and minimal disruption.

One of the unique aspects of this installation was the thoughtful consideration given to both aesthetics and functionality. The charger and cabling were positioned discreetly, preserving the property’s charming exterior while ensuring easy access for guests.

The Stunning Views from Morfan

A Willing ‘Guinea Pig’

Every project has its memorable moments, and Morfan’s EV charger installation was no exception. As fate would have it, a friend of a friend was enjoying a family Easter holiday at the property, driving a brand-new VW ID. Buzz—a perfect candidate to test the freshly installed charger.

Not only did this guest provide valuable real-world feedback on the charging experience, but he also managed to squeeze in some wing-foiling sessions in Newport Bay. The sight of the ID. Buzz parked up, charging in the spring sunshine while wetsuits dried on the line, captured the spirit of sustainable, active holidays that Morfan aims to offer.

Early Results and Looking Ahead

While it’s still early days, the addition of the EV charger has already generated interest among potential guests. Newport’s reputation as a destination for eco-friendly tourism is growing, and Morfan’s new amenity positions it at the forefront of this movement. The owners are confident that the charger will not only attract more bookings from EV drivers but also enhance the overall guest experience, setting their property apart in a competitive market.

Discreetly Positioned Voltshare Charger

A Seamless Experience with voltshare

Behind every successful voltshare installation is a team that goes the extra mile. The property owner was effusive in their praise for voltshare and our installer, highlighting the clear advice on available grants, the smooth coordination of the physical installation, and especially the support from Kerri-Lee in customer success.

“Voltshare and their cabling contractor made the whole process straightforward—from advice on the grant to coordinating the physical connection—but special mention must go to Kerri-Lee in customer success, who initially explained the app and has regularly checked in, which de-risked and justified the decision.”

Conclusion

The installation of an EV charger at Morfan in Newport, Pembrokeshire, is more than just a technical upgrade—it’s a commitment to the future of sustainable tourism in one of Wales’s most beautiful regions. By working closely with voltshare, the property owner has not only enhanced their guests’ experience but also contributed to the growing infrastructure that makes eco-friendly travel possible.

As word spreads and more guests arrive in their electric vehicles, Morfan is set to become a shining example of how holiday rentals can lead the way in sustainable hospitality—one charge at a time. If you want to find out more about Morfan, you can visit their website here.

Interested in future-proofing your holiday rental? Contact voltshare today to learn how easy it can be to support the next generation of travelers.