Getting electric vehicle drivers to use your charging points isn't just about having them; you've got to shout about it. Here are our tips to making them easy to find, smooth to use, and a pleasure to return to.
Electric vehicles are everywhere these days, and the need for convenient charging is only climbing. Lots of businesses have installed EV charging points, but just having a charger doesn’t magically bring in a crowd.
If you want to catch more drivers, you’ve got to market those EV charging points—loud and clear.
Highlighting chargers online, putting up bold signage, and connecting with popular charging networks all help pull in EV drivers searching for a reliable spot to recharge.
When you make it easy for people to find and use your charging service, you’re not just boosting traffic—you’re building loyalty, too.
Where you put your EV charging points, how you show up online, and who you team up with locally—these are the big levers for drawing in more electric vehicle drivers.
Focusing on these areas lets operators ramp up usage and grow their customer base without running in circles.
Let’s start with the obvious: location. Charging stations near busy roads, shopping centres, or popular hangouts just get noticed more.
Clear, branded signs help drivers spot your charging points quickly, so they’re not left circling the lot in frustration.
If you can offer extras—like seating nearby, free Wi-Fi, or even a bit of shelter from the rain—people are more likely to hang around. Safety matters, too; good lighting and visible CCTV can make a big difference in how comfortable folks feel.
Don’t forget to list your charging points on navigation apps like Zap-Map, PlugShare, and Google Maps. If your info isn’t up-to-date, people will move on fast.
A strong digital presence really does the heavy lifting for awareness and repeat visits. Optimising for search terms like "EV charging station near me" means your chargers show up when people actually need them.
Keeping a Google Business Profile polished up helps with credibility and makes it easy for drivers to check pricing, hours, or what extras you’ve got on offer.
Social media—think Facebook, Instagram, LinkedIn—can be a good place to share updates, or just educate people about EV charging. Targeted ads on platforms like Google and Facebook let you reach EV owners right in your area, which is pretty handy.
Teaming up with local businesses can really boost loyalty and get more feet through the door. If you’ve got a charging station near a café, gym, or shop, joint promos—like a discount for customers who charge up—can work wonders.
Mutual marketing—like in-store displays or co-branded events—gets both the charging point and the local venue in front of more people. Plus, these partnerships open the door to honest feedback from customers, which is always helpful.
Making your EV charging points genuinely easy and pleasant to use? That’s what keeps people coming back, and telling their friends. Clear info, tech that works, and a few smart incentives go a long way with today’s drivers.
People expect payment to be quick and painless. Offering a bunch of options—contactless cards, apps and app-less, RFID fobs, Apple Pay, Google Pay—just makes sense.
If you want to appeal to more users, make things flexible and simple. Nobody wants to deal with clunky payment systems or hidden fees.
Show pricing clearly before charging starts. That’s just basic trust-building, and it’s surprising how many places get this wrong.
Keep your payment tech running smoothly and up-to-date. If it’s slow or glitchy, people won’t bother coming back. Integrating payment with accounts or vehicle info can make things even faster. Features like automatic billing or saved preferences? Super handy.
Finding an EV charger supplier that ticks all these boxes is essential (hint: we do!).
Want to set your charging network apart? Reward your regulars. Your EV charger may have a tiered pricing feature, meaning you can offer discounted charging for your most loyal customers.
Special offers can go out through apps, email, or even good old-fashioned signage. Think off-peak discounts, or referral bonuses for bringing in new folks.
Keep the rules simple, though. If your rewards are too complicated, people will just tune out.
When something goes wrong, prompt customer support from your EV provider makes all the difference, ensuring users can actually get help instead of just shouting into the void.
Clear signage with support contact info boosts confidence, especially for newcomers or anyone feeling unsure.
When payment, technical, or access issues do pop up, quick and fair resolution reassures people and keeps them coming back (which, let’s be honest, is what everyone wants).
Providers such as voltshare provide 24/7 driver support, reassuring your users that any problems can be resolved quickly, and leaving you free to do what you do best.
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