UK pubs are attracting more customers and boosting sales by installing electric vehicle chargers, offering a convenient alternative to motorway service stations and enhancing their sustainability.
Pubs across the UK are adding electric vehicle (EV) chargers to their car parks, meeting the needs of modern drivers and providing a new reason to visit. Installing EV charge points helps pubs attract customers who want to recharge both their cars and themselves, making them an appealing pitstop on any journey. This extra convenience means drivers no longer have to settle for uninspiring motorway service stations when they need a break.
With dedicated pubs and bars offering electric car charging, the hospitality sector is showing it can adapt to new technology and customer habits. More travellers are searching for places where they can dine or relax while their electric vehicle charges, creating fresh opportunities for pub owners and operators.
Pubs that install electric vehicle (EV) chargers can attract a broader customer base, improve their environmental reputation, and encourage patrons to stay longer and spend more. Offering charging facilities provides convenience to EV drivers and demonstrates a commitment to sustainability.
The increase in electric vehicle ownership across the UK means a growing number of drivers now require accessible charging during outings. By adding EV charging points, pubs become a destination of choice for EV users who may otherwise choose venues with better charging options.
Recent data shows electric vehicles accounted for over 20% of new car registrations in 2024, with a 21% year-on-year rise. This trend signals a strong, emerging market. EV drivers actively seek out locations with charging facilities, as highlighted by business reports on the hospitality sector. For many, the presence of chargers can be a deciding factor in choosing where to dine or hold events. Installing chargers makes a pub more visible on EV charging maps, increasing the chance of drawing in new customers who might not have visited before.
For more details about the growth of the EV market and its impact on hospitality, see the Venture Pub Company insights.
Adding EV chargers not only supports the shift towards greener transport but also strengthens a pub’s reputation for sustainability. Customers are increasingly conscious of environmental issues, and many prefer to support businesses that align with their values.
Demonstrating a commitment to net zero and low-emission initiatives can differentiate a pub from competitors. Installing chargers is a tangible, visible action that goes beyond statements or minor operational changes. It signals genuine investment in the future and innovation within the hospitality sector.
Pubs that publicise their charging facilities can enhance brand perception and attract both eco-conscious locals and visitors. Environmental initiatives, such as rapid charger installations, have also gained recognition across the hospitality industry, as shown by rollouts among UK pub chains.
EV charging often requires between 30 minutes and several hours, depending on the charger type. While their vehicles charge, customers are far more likely to remain onsite, purchase food and drinks, and take advantage of pub amenities.
This increase in dwell time creates a direct opportunity for higher sales. Instead of a quick visit, guests may order additional rounds, enjoy a meal, or even join in pub activities while waiting for their car to finish charging. In some cases, pubs have reported a noticeable boost in average customer spend after installing chargers, as seen with The Plough’s dual EV charger installation.
Loyalty incentives can also be introduced, such as discounted charging for customers who spend above a certain amount, to encourage repeat visits. By transforming charging time into valued customer time, pubs can benefit from increased satisfaction and improved business performance.
Implementing EV charging at pubs involves legal compliance, upfront investment, and regular upkeep. Owners need to weigh these factors to ensure a smooth rollout and maximise the benefits for both business and customers.
Pub owners must ensure that any EV charging installation complies with current UK building regulations, including Approved Document S, which details infrastructure standards for charge points or cable routes. The proposed location of charging points should allow easy access for customers, considering existing car park layouts and available power supply.
Upgrades to electrical infrastructure may be necessary. Load management systems are often required to handle multiple chargers without exceeding capacity, especially during peak trading times. Safety standards must be met, including weatherproofing and signage for public use.
Planning permission is not always needed, but listed buildings or conservation areas may require specific approvals. Owners should consult with accredited EV charger providers who are familiar with both compliance and best practices. Advance site surveys help avoid costly mistakes.
The initial cost to install EV charge points varies based on charger speed and quantity. Rapid chargers generally cost more than slow or fast alternatives, but offer greater convenience for customers. Price ranges can typically fall start from £800 per unit, excluding groundwork and potential upgrades to electrical supplies.
Several funding options are available. Pub owners can explore government grants, such as those offered under the Workplace Charging Scheme, which contribute towards setup costs. Partnerships with charging companies often involve revenue sharing, reducing upfront expenditure. Leasing options are also becoming more common.
Financial planning should include ongoing operational costs such as electricity, software management, and insurance. Owners should run cost-benefit analyses to evaluate projected usage and increased customer dwell time, as seen in some successful pub case studies reported on industry sites.
Maintaining EV chargers is essential to retain customer trust and meet regulatory standards. The Public Charge Point Regulations 2023 require high reliability, with public chargers expected to achieve a 99% uptime. Regular inspections and firmware updates are part of standard support agreements with most installers.
A clear maintenance schedule includes physical checks, cleaning, signage upkeep, and software troubleshooting. Most modern networks offer remote monitoring and alerts, helping to address issues quickly and minimise downtime. Pubs should consider support contracts that guarantee rapid response times in case of faults.
Customer support is also important. Clear instructions and helpline information should be visible on-site, ensuring ease of use and swift problem resolution. Prioritising these aspects helps pubs maintain a positive reputation and comply with evolving regulatory requirements, as further detailed in official government guidance. Choosing an EV charger company that provides around the clock support is essential to keep your chargers online and your customers happy.
If you'd like to discuss how EV charging can work for your pub, get in touch with our friendly team for a free site survey.
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