September 15, 2025
How Long Does It Take to Make a Return on Investment After Installing EV Chargers?

This blog post shows how quickly voltshare electric vehicle (EV) charging stations begin to make hospitality venue owners additional revenue, with profits covering the cost of installation within months.

As autumn begins, venues will expect to see high customer traffic. With the festive season approaching, clients are more likely to spend time socialising. But with many UK hospitality venues struggling with high business taxes in 2025, the question still remains: how can owners maximise their revenue this year, diversifying their income streams and encouraging new customers?

ROI Considerations

Electric vehicle charging stations offer additional appeal to potential customers, setting you ahead of the competition. It’s not only about new customers stopping in to charge their car whilst grabbing some food, although this is of course a huge benefit itself. EV chargers provide an entirely new, easy revenue stream for your hospitality business. So just how much revenue can charging stations earn, and when can you expect to make a return following installation?

Although with many EV charging stations, business owners could expect to wait 2-3 years to break even, voltshare chargers have previously begun to make a ROI within only 6 months. The range depends largely on costs, usage, and how you price charging for your customers.

Location, charger type, and local electricity rates all play a big part in how soon profits show up. And there's more to the revenue than just charging fees, with increased property value and appeal for customers or tenants.

Keeping an eye on usage patterns and planning ahead helps boost income and cut downtime. Understanding these moving parts makes it easier to make good calls about EV charger investments and set realistic expectations.

EV Charger Installation: Case Studies

We have many good examples of what to expect from your EV chargers, across a range of hospitality businesses. Not sure about the difference between 7kW and 22kW EV chargers? Read more about what we recommend for your business here.

Red Lion Holdings - Boutique Pub Group

In this voltshare case study, our pub group client installed two 7kWcharging stations at a single site. Within 7 months, the cost of installation was paid back. They can expect to earn £2800+ annually from their EV chargers, not taking into account additional spending from EV drivers within the venue. With many other EV charging stations, business owners could expect to wait 2 - 3 years to break even, which makes voltshare’s solution comparatively very quick and affordable.

The Parklangley Club - Sports Club

This client installed one 7kW charger, and was able to make a return on investment within only 6 months. They also saved more than £1000 by installing with voltshare, in comparison with competitor pricing. Their additional revenue is more than £2000 annually, not including additional spending by new customers.

Prince’s Golf Club

This golf club and leisure park installed four 7kW chargers, across their accommodation and club house. They saved more than £4000 by choosing voltshare as their provider (based on competitor pricing), and made a return on their investment after only 7 months. They are making more than £6000 in annual earnings from their chargers, with more than 600 usage sessions per year.

Donnington Valley Hotel - Vineyard Group

The Vineyard Hotel group installed two 22kW chargers on-site at the Donnington Valley Hotel. Within 8 - 12 months, they’ve been able to make a return on their investment, and start earning more than £4300 annual revenue, not counting any associated spending by EV chargers.

Following the success of their voltshare chargers, the Vineyard Group has installed an additional eight 22kW chargers across other sites.

Tapnell Farm - Holiday Park

Tapnell Farm installed ten voltshare chargers, both 7kW and 22kW to suit different requirements. Within 7 - 10 months, their chargers had paid for themselves, and began earning £2700+ annually for the client (not counting any associated spending from new custom).

Higher Wiscombe - Self-catering Holiday Cottages

These self-catering holiday cottages installed a single 7kW voltshare charger, and made a return on their investment within only 9 - 12 months. They saved more than £1000 initially by choosing voltshare as their provider, and now earn £2700+ annually from their EV charger, not including any new bookings or spending gained. 

Maximising ROI from EV Chargers

Getting the most out of your EV charger investment takes some effort. Marketing and smart pricing can really move the needle.

Marketing and Visibility Strategies

If people can't find your chargers, they won't use them. Put them where they're easy to spot, ensuring that they’re well-lit and near busy areas.

Clear signs and listings on EV charging apps help too. Team up with local groups or events to get the word out, and maybe run some promos or loyalty programs to keep folks coming back.

Digital marketing aimed at EV owners works. Showing off your green credentials doesn't hurt either; there’s a growing market of customers who care about sustainability.

Check out our blog post for more EV marketing tips.

Pricing Models and Payment Options

How you price charging matters a lot. Voltshare offers a pay-per-use service and allows venues to set their own pricing. Check what others nearby are charging so you stay competitive.

We also make paying easy, allowing users to simply scan a QR code and pay without downloading any apps or subscribing. The fewer hurdles, the better. Be upfront about fees so people know what to expect.

Tiered pricing (changing different rates for different users)can help keep chargers busy without scaring off regular customers. With voltshare, you can offer free or discounted charging for staff or regulars, whilst earning more from new customers.

Learn more about effective pricing strategies.

Long-Term Benefits Beyond ROI

Yeah, installing EV chargers costs a chunk up front, and payback can take a few months. There are grants available to help with initial costs - check out our guide or book a free survey for more information about what could work for you.

If you only look at immediate ROI, you miss the bigger picture. Chargers bring more people to your business, which can bump up sales even if it doesn't show directly in ROI numbers. That extra foot traffic is worth something.

There's also the brand boost; by showing you're committed to sustainability, you can attract new customers and partners.

Getting in early on EV infrastructure means you're ready as more people switch to electric. That could give you a leg up over competitors who wait.

Some long-term perks:

  • More customer visits and longer stays
  • Better corporate social responsibility image
  • Staying ahead of regulations and grabbing incentives
  • New revenue streams - think potential subscriptions or ads

Monitoring and Evaluating ROI Progress

Tracking the return on investment (ROI) after installing EV chargers really matters if you want to know how your money’s working for you. Regular check-ins help you spot whether the investment’s actually paying off within the time you had in mind.

Some numbers you’ll want to keep an eye on are charging session frequency, revenue generated, and operational costs like maintenance and electricity. These give a pretty honest look at how things are going day today.

Here’s a straightforward way to check ROI: (Net Profit from Chargers ÷ Total Installation Cost) × 100%

It’s smart to monitor this monthly or at least every quarter. That way, if ROI dips, you can react—maybe ramp up marketing if not enough people are using the chargers.

Keep an eye out for things you can’t control, too, like electricity prices or new government incentives. Those can nudge ROI up or down without warning.

Honestly, using software or even a decent spreadsheet to track all this makes life a lot easier. It’s not glamorous, but it helps you make sharper decisions and keeps your EV charging setup running smoothly.

The Voltshare Way

Our ROI is often less than a year, which is fantastic. That means you start seeing real benefits surprisingly quickly, which is not always the case with other investments. So, whilst the initial cost of installation may seem daunting, the payback is immense. Within a year, venues can expect to start making good on their investment and earning that little bit extra.

Interested in finding out if voltshare could be the right solution for your hospitality business? Book a free survey with our team today.